Websites Suck, Squeeze Pages Rule!

As little as two years ago, having a website was a novel concept for many real estate investors. Today, it’s just as rare to find an investor that DOESN’T have a site offering his services. Websites were supposed to be THE magic bullet when it came to generating leads, but it didn’t turn out that way for most investors. Why? Because your run of the mill website, while useful, is NOT the best way to generate leads on the Web. Why is that, and what can be done to make them more effective?

From a marketing viewpoint, you average website has several major strikes against it when it comes to generating leads. Here are just a couple:

1st. It serves to unfocus a prospect.

This is a biggie. Marketing should always serve to focus a prospect on your product and lead them directly to take action. A normal website is usually big on all sorts of content, including testimonials, “about us” type pages, descriptions of all sorts of services offered, etc. This gives a good, professional look to your business, but it is NOT the way to generate leads. You need your prospect to be focused on what you can do for HIM, and then motivate him to contact you.

2nd. There’s too much stuff there!

You probably been in the same situation: you go to a website for a particular product or service, and when the page loads you’re overwhelmed with TONS of links, content, animation, etc. How many times have you closed your browser after a few moments? This sort of layout can work for news sites, Comedy Central, and some others, but when people come to YOUR website, they need to be quickly and exactly told what it is you can do for them and then motivated to act. With this in mind, its easy to see that just having a LOT of content doesn’t help.

So websites have some problems when it comes to using them generate leads. What should be used instead? The Squeeze Page.

The purpose of a squeeze page is to do one thing: to motivate a potential lead to contact you directly. There is not a lot of extra content or distractions. Instead of clicking around on various links and reading random content, a squeeze page guides the reader simply and directly with specific information and motivate them to take action. Using a normal website can, in the best circumstances, get you maybe a couple of leads for every hundred or people who browse to the site. Squeeze pages on the other hand can increase that by up 60% or more!

To get that kind of turnover, you need to make sure you build your squeeze page right. Greg Clement and Jeff Walker have turned designing squeeze pages in a real science. Their special report “Websites Suck, Squeeze Pages Rule!” takes you by the hand and shows you EXACLTLY how to craft your page so you can maximize your leads with less work than it takes to make a normal website. While this report is only a small part of the SIMS (Smart Internet Marketing Solution) project due for limited release this month, it’s worth its weight in gold by itself.

For more info on how to start leveraging Squee Pages, click here.